ITALIAN LEISURE WAY PROJECT
The Consortium's activities have ranged from food and wine to tourism, a theme to which the Italian Leisure Way project has been dedicated www.italianleisureway.it. The Consortium has promoted the project to promote knowledge of the territory, aiming above all to enhance the activities that can be practiced even in non-summer months.
The aim of the project is to propose a more varied offer to de-seasonalize tourist flows, promoting itineraries lasting 48 hours, mainly aimed at an international target, in the territories of the Veneto and Lombardy regions. Niche, wellness, naturalistic and eno-gastronomic sports are examples of different tourism products not only because the motivation that "pushes" the demand is different, but the mix of goods and services that make them up is also different. the requirements that the destination must have to meet the needs of tourists in the segment and their behavior (in terms of length of stay, spending capacity, activities carried out, etc.).
The development of the food and wine offer was particularly well taken care of, also in order to obtain a strong and distinctive positioning in the world's imagery, outside the traditional annual periods of tourist flows. Through the enhancement of food and wine excellences and more, the project aimed to intercept and satisfy new segments of international tourists interested in "immersing themselves" in the culture of places and living experiences of consumption as opportunities for cultural and social enrichment. The preferred target is the leisure tourist, especially the international one, to approach with new methods of communication and use in terms of innovation, promotion of territorial marketing, with the aim of distinctive and recognizable positioning.
Currently the project promotes four exciting itineraries of historical / artistic / cultural / naturalistic interest to experience Lake Garda in all seasons: Energy, Passion, Taste and Soul.
The project also promoted in the autumn of 2017 an incoming event to 8 travel bloggers, among the most influential of the 5 continents, hosted for a stay in Italy, making them live and experience the itineraries realized. Given the strong link with food and wine, preference was given to bloggers with a strong vocation for the themes of cooking and good drinking (wine & food bloggers).