OCM Wine Campaign 2018 – “The Veneto Wines to conquer Asia”

The OCM Wine Campaign 2018 was developed within the European programme supporting the promotion of wines in third-country markets, with the aim of strengthening the presence of Veneto wines in Asian markets, with a particular focus on China.

The project included a range of promotional and communication activities targeting industry professionals, such as participation in international trade fairs, guided tastings, B2B meetings and networking initiatives with local importers and distributors.

The initiative was carried out in a context of strong growth in demand for Italian wine in Asian markets, where China represents one of the main drivers for the expansion of Italian wine exports.

Through these activities, the Consortium promoted the denominations of Veneto, enhancing the distinctive characteristics of DOC and IGP wines and strengthening the positioning of Italian products among a qualified audience of buyers, horeca operators and industry professionals.

The project also contributed to the development of new business opportunities for participating companies, encouraging direct contact with international partners and supporting the internationalisation of the wine sector.