CAMPAIGN OCM WINE 2016-2017

The Consortium has activated an ambitious project in 2016-2017 validated on the Wine CMO Campaign, the measure promoted by the European Union that grants funding and contributions to  Wine Producers. In particular, the activities carried out directly by the Consortium focused on China, Norway and South East Asia. China is a market with enormous potential, in which Italy is recording excellent performances.

The events were held in Hong Kong, a strategic place that acts as a fast track for producers who export to China and represents an important outlet for Italian companies. Here various professional tastings took place, an intense activity between press office, media advertising and public relations, and the Consortium also hosted a Chinese delegation for an incoming, which illustrated to operators and journalists in particular the denominations of Veneto. In Norway, one of the major wine markets in the world (also given the per capita spending capacity), the Consortium has organized a master class and a wine-tasting and then welcomed in its associated companies some local experts (journalists, influencers, buyers).

The ASEAN countries (South East Asia) have an amazing economic potential and by 2020 this region will represent 30% of the Asian market. As for wine, the strongest market is Singapore, where the activities promoted by the Consortium took place: a master class, a winetasting, an intense public relations activity and promotional material was created.